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    Marketing Materials

    Marketing Materials

    Created
    May 23, 2024 8:05 PM
    Tags
    Files & media

    Marketing Materials

    Marketing Materials is your one-stop library of compliant, white-labeled marketing assets right in the Spark platform, and guess what? It's free! From digital campaigns to direct mail to in-person events, we’ve got you covered with the essentials in English and Spanish.

    📢 Marketing Materials have just had a refresh for AEP 2026. Check out our new assets below! 

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    Who’s it for?

    Whether you’re just getting started or are a seasoned pro, Marketing Materials automatically generates marketing essentials for your business. Spark handles design, copywriting, and compliance so you can hit the ground running.

    How to use it

    Simply update your marketing profile, choose your preferred language of materials, select your desired asset, and download. Within seconds, you'll have branded, personalized materials at your fingertips. While our materials can be printed at home or a local FedEx / Staples / etc., we strongly suggest using a professional printer to get the best quality. Please see refer to our Printing Guide for more information.

    What’s provided?

    From business cards to event flyers, we've curated a collection of essential assets, available in both English and Spanish. The best part? Each asset comes pre-loaded with your agency branding, contact info, headshot, and QR code linking to your agency webpage.

    Available Materials

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    Business Card
    • Type of Asset: Print
    • Purpose: Hand out to clients or local businesses to partner with.
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    Permission to Contact Card
    • Type of Asset: Print
    • Purpose: This card can be used to obtain permission from potential clients to contact them regarding Medicare coverage. The PTC form can be an additional option for clients who prefer to fill out a written copy instead of utilizing a QR code for a digital permission to contact at an event.
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    ‣
    Turning 65 Mailer
    • Type of Asset: Direct Mail
    • Purpose: Reach individuals turning 65 in a specific area. Purchase leads in specific zip codes, counties, or states that are turning 65 and encourage them to contact you for their Medicare questions.
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    AEP Flyer
    • Type of Asset: Print
    • Purpose: Post in local businesses, senior centers, and community boards or hand out at local events to raise awareness of your services and encourage clients to schedule plan reviews during AEP.
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    AEP Event Flyer
    • Type of Asset: Digital / Print
    • Purpose: Share via email, social media, and community websites to drive attendance to your AEP seminars, workshops, or informational sessions.
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    AEP Event Mailer
    • Type of Asset: Direct Mail
    • Purpose: Mail to local leads inviting them to attend your Medicare educational seminars, ensuring they know the date, location, and what they’ll learn about their Medicare options.
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    AEP Mailer
    • Type of Asset: Direct Mail
    • Purpose:
      • Inform prospective clients of the upcoming Annual Enrollment Period and their chance to enroll in Medicare.
      • Purchase leads in specific zip codes, counties, or states that are turning 65 and encourage them to contact you for their Medicare questions.
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    AEP Email
    • Type of Asset: Digital
    • Purpose:
      • Inform prospective clients of the upcoming Annual Enrollment Period and their chance to enroll in Medicare.
      • Use email as another channel to target prospective clients. Keep track of prospective list and email performance to continue outreach to those prospects.
    💡

    Instructions: View our Email Guide with walkthroughs on recommended vendors for sending out emails here.

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    AEP Event Social
    • Type of Asset: Digital
    • Purpose: Post event details, RSVP links, and teasers about what attendees will gain from the event to increase visibility and engagement on your social channels.
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    AEP Social
    • Type of Asset: Print
    • Purpose: Share AEP information in a visual, easy-to-read format on social media to encourage prospects and clients to meet with you during AEP to review their options
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    ‣
    New to Medicare Flyer
    • Type of Asset: print or digital
    • Purpose:
      • Target individuals who are newly eligible for Medicare, those turning 65 or eligible for plan changes.
      • Consider partnering with local healthcare providers or senior organizations to distribute the flyer to relevant audiences in your local community.
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    Event Flyer
    • Type of Asset: print or digital
    • Purpose:
      • Editable event flyer to add your event information and distribute to prospective clients to attend an in-person educational seminar or health talk.
      • Distribute to local businesses, provider groups, or senior centers to encourage prospective clients to attend your event to learn more about Medicare.
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    ‣
    Medicare 101 Presentation
    • Type of Asset: Digital
    • Purpose:
      • Educate beneficiaries in your local community with Medicare 101 seminars at community centers, senior centers, or other relevant venues.
      • Use the presentation as an educational opportunity to showcase your expertise and build trust with attendees.
      • Collect contact information from attendees for follow-up consultations or inquiries by the QR code on the last slide of the Medicare 101 presentation.
        • Looking for an example of how to present Medicare 101? See our Medicare Trainer & Compliance Lead’s presentation.
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    Printing Guide

    Recommended Print Vendors

    Vistaprint

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    Please follow the guidelines by clicking the arrow for ordering each marketing material through Vistaprint once you have downloaded the PDF from the marketing materials:

    Print Business Cards on Vistaprint

    • Walkthrough

    Print Flyers on Vistaprint

    • Walkthrough

    Print Postcards on Vistaprint

    • Walkthrough

    Print PTC on Vistaprint

    • Walkthrough

    Order Direct Mail on Vistaprint

    • Walkthrough

    SmartPress

    ‣
    Please follow the guidelines below for ordering each marketing material once you have downloaded the PDF from the marketing materials:

    Print Business Cards on SmartPress

    • Walkthrough

    Print Flyers on SmartPress

    • Walkthrough

    Print Postcards on SmartPress

    • Walkthrough

    Print PTC on SmartPress

    • Walkthrough

    Click below to view our detailed printing guide with additional instructions for your printing needs with Spark’s Marketing Materials:

    Printing Guide for Marketing MaterialsPrinting Guide for Marketing Materials

    Additional Help

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    Customizations with Canva

    We recommend using Canva for any customizations, at this time Spark does not support custom marketing materials. Once you have downloaded your Marketing Materials asset you can import it to Canva to make any customizations you need - please ensure you submit your material to compliance@sparkadvisors.com or submit it for review here if you make any changes to the marketing material.

    Here is a walkthrough of how to upload your materials to Canva.

    ‣
    How to convert your Medicare 101 PDF into PowerPoint:

    We recommend utilizing Medicare 101 as a digital presentation. Navigate to Canva’s free PDF to PPT converter to convert your PDF into PowerPoint. Upload your Medicare 101 PDF, make any formatting changes needed, and download as a powerpoint. Please note the formatting will not upload perfectly to Canva and you may need to make a few formatting changes before downloading as a Powerpoint.

    Here is a walkthrough of how to convert your PDF to Powerpoint

    Direct Mail GuideDirect Mail GuideEmail Recommendations with Marketing MaterialsEmail Recommendations with Marketing Materials

    For any questions, please reach out to support@sparkadvisors.com.

    Frequently Asked Questions

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    Can I customize these assets?

    We recommend using Canva for any customizations, at this time Spark does not support custom marketing materials. Once you have downloaded your Marketing Materials asset you can import it to Canva to make any customizations you need - please ensure you submit your material to compliance@sparkadvisors.com or submit it for review here if you make any changes to the marketing material.

    Here is a walkthrough of how to upload your materials to Canva.

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    Will you add in additional materials?

    Yes, the Spark team will be adding in new materials for AEP and throughout the year. We will email agents when these assets are available.

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    Will you have print or direct mail integration to send out direct mail or print assets through the platform?

    Not at this time. Please follow our Print Guide for printing, and review recommendations in our Direct Mail Guide.

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    Can the Spark team run an automated marketing campaign to prospects?.

    At this time Spark is not able to run marketing campaigns through your platform.

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    How do I change my headshot, brand colors, or logo?

    Navigate to your marketing profile under the marketing tab on the platform to update your headshot, logo, or select new brand colors. Ensure to click Save for these updates to transfer to marketing materials.