Getting Started

• Lead strategy. Leads are an important component of any agent’s growth strategy. We know the big call centers are winning the enrollments game via aggressive lead generation. We give you the same lead opportunities the call centers have -- meaning you’ll have the same enrollment capability, but your unique value prop as a local, independent agent (leading to better retention) is your advantage.
• The team behind you. Spark is your business partner and back-office. We’ll help you design a strategy for your goals, and we’ll implement & manage vendor campaign.
• Playing the long-term game. Lastly, you should remember that most prospects you meet won’t be ready to enroll now, if at all. And that’s okay! We are educators and advocates, not salespeople. Every person who doesn't enroll but leaves with a positive impression of you and as a Spark Member should be viewed as a success -- as well as a future enrollment opportunity.

Lead Opportunities

Your lead strategy is made up of inbound and outbound opportunities. We recommend combination of both. See below for the specific lead formats.

Inbound Opportunities

Inbound calls require the least work from you and can generate many enrollments quickly, but they are expensive and require you commit to being available for certain time windows (you get charged for missed calls). We recommend beginning with a small time window and expanding Inbound Opportunities investment once you’ve proven your call close rate and return on investment.

Outbound Opportunities

We recommend having a steady flow of Outbound Opportunities as part of your marketing mix to keep you busy in the down time between other work. Outbound Opportunities are cheaper, and you can call them on your own time (though best practice is to call them as quickly as possible, within 24 hours at the latest).

Recommended Lead Vendors

Mail

Calls

Purchasing T65 Leads

• You can purchase T65 leads at https://mutual.usadata.com/
• The approximate price is <xx>
• Here is a walkthrough for how to purchase them

Internet Data Leads

There are several lead vendors such as NextGen, Leadrilla, etc. but speak to us before you consider any of these. In our experience, the mailer leads are much higher intent.

Full List of Lead Vendors

Lead Vendors (Updated April 2021) - Shareable

Vendor List Lead Filters,Cost per Lead Vendor Name,Website,Status,Value,Contact,Spark Supported,Lead Type,Products,Geography,Income,Other,Shared Data,Data Lead,Verified Call,Warm Transfer,Inbound Call*,Call Method,Missed Call,Details 1,RGI, https://www.rgi...

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