Marketing on LinkedIn
By creating a Linkedin Business page you can provide accurate and up-to-date information about your business and increase your online presence. This helps potential clients make informed decisions about following and engaging with your page. It is also a great way to encourage your personal network and their networks to follow your page and learn more about your business.
Millennials make up 60% of LinkedIn's users. In addition, about 20% of users are between 18 and 24, and almost 18% are between 35 and 54. Only 2% are 55 and older. *social shepard
Linkedin is most effective for two main categories: agent recruiting and gaining partnerships that will expand your client base (financial advisors, employers / HR contacts / providers).
How to set up your Linkedin business page:
https://www.youtube.com/watch?v=5KmYd_Mxc4s&feature=youtu.be
- Click the Work icon in the upper-right corner of your LinkedIn homepage.
- Scroll down and click “Create a Company Page”.
- Select the Page type:
- Company
- Showcase page
- Educational institution
- Enter your Page identity, Company or Institution details, and Profile details information.
- Check the verification box to confirm that you have the right to act on behalf of the company or school.
- Click the Create page button.
- Once your page is created be sure to update all information:
- Add your profile photo (a headshot or a logo)
- Add a background photo (logo, the landscape of your city, a quote about your Medicare business, or testimonials that are relevant to your business)
- Add contact info: phone number, location, email
- Add business hours, when people can contact you
- Link your website URL
- Industry (company type/size)
- Year founded
- Update your personal LinkedIn page to show that you are an owner of the business you just claimed and created and have a description
- Invite your connections to follow your page
- Post on your business page about your business and encourage others to invite their connections to reach out for Medicare support