Marketing on LinkedIn

By creating a Linkedin Business page you can provide accurate and up-to-date information about your business and increase your online presence. This helps potential clients make informed decisions about following and engaging with your page. It is also a great way to encourage your personal network and their networks to follow your page and learn more about your business.

Millennials make up 60% of LinkedIn's users. In addition, about 20% of users are between 18 and 24, and almost 18% are between 35 and 54. Only 2% are 55 and older. *social shepard

Linkedin is most effective for two main categories: agent recruiting and gaining partnerships that will expand your client base (financial advisors, employers / HR contacts / providers).

How to set up your Linkedin business page:

https://www.youtube.com/watch?v=5KmYd_Mxc4s&feature=youtu.be

1. Click the Work icon in the upper-right corner of your LinkedIn homepage.
2. Scroll down and click “Create a Company Page”.
3. Select the Page type:

• Company
• Showcase page
• Educational institution
• Enter your Page identity, Company or Institution details, and Profile details information.

1. Check the verification box to confirm that you have the right to act on behalf of the company or school.
2. Click the Create page button.
3. Once your page is created be sure to update all information:
1. Add your profile photo (a headshot or a logo)
2. Add a background photo (logo, the landscape of your city, a quote about your Medicare business, or testimonials that are relevant to your business)
3. Add contact info: phone number, location, email
4. Add business hours, when people can contact you
5. Link your website URL
6. Industry (company type/size)
7. Year founded
4. Update your personal LinkedIn page to show that you are an owner of the business you just claimed and created and have a description
5. Invite your connections to follow your page
6. Post on your business page about your business and encourage others to invite their connections to reach out for Medicare support