Created
Dec 7, 2023 8:07 PM
Tags
Files & media
Content Strategy
Consider a variety of the following content ideas and start to hone in on a niche. Example: you start posting personal content, educational videos, blog posts however you find that the highest engagement with your content is on the Medicare 101 videos you post therefore you focus your posting to videos and educational content only.
Best Practices with social media posting
- Create engaging content:
- Create the most engaging content and think quality over quantity, find the balance (try 1-2 posts a week, with no more than 10 posts a month)
- Content overload will lead to your audience being overwhelmed and unengaged. When you post less frequently but relevant content your audience is more likely to to engage with your posts.
- Content Ideas:
- Medicare Mondays, Event, community involvement (silver sneakers, AARP, zumba, any type of senior based community posting will connect), Holidays, Motivational Monday, Blog posts of health tips, Doctor tips, educational videos on Medicare 101, Organic posting of you and your team (retreat, team outings, team in the office or in the field with clients), testimonials from clients.
- Check social media frequently to engage with current and potential clients:
- Ensure you are always interacting with your audience and active on social media to engage with potential or current clients.
- Make them feel seen and heard. Relate to your audience. Use images that resemble your target audience or what your target audience aspires to be like (health, active). As well as involved in activities and events your target audience would be or aspire to be involved in. Join groups that your audience are interested in on Facebook.
Content calendar:
When posting on social media it is important to set goals, decide your strategy, and schedule your social media posting. Consistent publishing helps build trust and keeps your audience engaged. Balance quality and quantity to maintain a regular content flow.
https://docs.google.com/spreadsheets/d/1OhVozLnh7dnwNeMGxiGFyRoKbWVeExVsQMVRpI4pyvc/edit#gid=0