NextDoor Guide
Benefits of a NextDoor Page for your Business
"Next Door" is a social networking service for local communities, where residents can connect with neighbors, exchange information, and discuss various topics related to their neighborhood. It's not a platform specifically designed for Medicare agents, but it can be a beneficial tool for them in certain ways. Here's how Medicare agents might use Nextdoor to their advantage:
Local Networking: Medicare agents can join their local Nextdoor community to connect with potential clients who may be seeking information about Medicare plans or insurance options. They can introduce themselves and offer their services to those in need.
Information Sharing: Agents can use Nextdoor to share helpful information about Medicare, changes in healthcare laws, or updates about insurance plans. Providing valuable insights and guidance can position them as trusted experts in the community.
Community Engagement: Being active on Nextdoor can help agents engage with their local community. They can participate in discussions, answer questions, and offer assistance, which can lead to word-of-mouth referrals.
Advertisements: Nextdoor offers advertising options, which Medicare agents can use to target specific demographics in their local area. This can be an effective way to reach potential clients.
Building Trust: Establishing a positive online presence on Nextdoor and consistently helping community members can build trust and credibility. Clients are more likely to choose agents they know and trust.
Large number of users over 65: Specifically for Medicare agents Nextdoor has the highest percetenage of users over 65+, at 19.21%. 55-64 are another target group aging into Medicare and has 26.08% if the user base on NextDoor. This is a huge opportunity to target prospects in your local area.
- Please note that because NextDoor is focused on small businesses in your local area, your reach is not to the entire state that you sell in. However, this is a great way to connect with local prospects.
Getting your page set up:
- Sign up
- Verify your business
- Invite neighbors
- Go to https://nextdoor.com/create-business
- Add in your business name
- Add in your location
- Add in logo and cover photo - must be JPG or PNG max size 7 mb
- Add in business info:
- Business Name
- Address (can select not to)
- Website
- Phone #
- Business hours
6. Categories - “medicare”, “insurance agent / broker”, “health insurance agency”
7. Your Story: add in your agent bio
8. Photo gallery: add in photos of yourself, your business location if you have a physical location, photos from events with seniors
9. Once your business is verified, invite neighbors to your p0st
Posting on NextDoor:
Only 2 posts a month until in good standing with NextDoor then you can post unlimited
Fill out:
- Title
- Details
- Use hashtags - use 2-3 hashtags “# <where you live>
- Photo
It will ask the range for your neighborhood post do all the way for 2 mi of the event / location you are at before posting.
When should you post?
Introducing your business on Next Door, Events in the local area, AEP, important industry updates
Next Door Ads
- Simple Ad format: Start with your Ad goal to your website, calls, or lead form
- Add in your information, image, call to action and brief (only 120 characters) for the description
- Set your audience 64+
- Set your budget: $1, $5, and $10 a day
- Run ad!
Importnat Notes:
- Be sure to track the results you see from this or else you will be recurring a large expense for nextdoor ads for potentially a small result of leads
- Set an end date
- Low analytics functions. Nextdoor only shows impressions not results