How to run an Email Marketing Campaign
Successful email marketing requires providing value, respecting your subscribers' preferences, and maintaining a healthy sender-receiver relationship. Adapt your strategies based on the feedback and behavior of your audience to continuously improve your email marketing campaigns.
Remember to ensure you have an engaging subject line and clear CTAs, most people just quickly look through an email. Add your contact info logo and headshot to increase your brand awareness and keep it personalized.
- Go to mail chimp or your email marketing tool and upload your client list
- Go to email templates and click to add custom template, paste the HTML code
- Add in your subject and preview lines
- Ensure compliance with email marketing regulations, such as providing an unsubscribe option, including your physical mailing address, and honoring opt-out requests promptly.
- Send yourself a test email, check all links, and review the email copy thoroughly.
- Send your email to prospects and begin to track analytics.
Walkthrough on using HTML code in your email marketing tool
Analytics:
See which campaigns are most successful by the click-through rate and open rate, you want the highest open rate and click-through rate. The benchmarks per industry and email type are outlined HERE
Recommended Email Marketing Tools:
Marketing Materials AEP email downloads in HTML, accessible with any email marketing tool. The Spark team recommends the following email marketing tools.
- MailChimp
- How to use
- Marketing Materials HTML Email into Mailchimp
- Adding contacts
- Pricing:
- Pricing Sheet
- Support:
- MailChimp Help Center
- Constant Contact
- How to use
- Marketing Materials HTML Code into Constant Contact
- Pricing:
- Pricing Sheet
- Support:
- Constant Contact Help Center
- Hubspot
- How to use
- Marketing Materials HTML Code into Hubspot
- Pricing:
- Pricing Sheet
- Support:
- Hubspot Resource Center