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    Frequently Asked Questions

    Frequently Asked Questions

    Last edited time
    Sep 3, 2025 9:39 PM
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    Marketing

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    Can an agent use the word Medicare or a picture of a Medicare card when advertising/marketing?
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    How does CMS define marketing materials vs communication materials?
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    What are the guidelines for marketing to non-English speaking populations?
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    How do I request an interpreter for non-English speaking and limited English proficient (LEP) individuals?
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    What are the requirements for submitting marketing materials to CMS, when do I need to submit and how long does it take for CMS to review ?
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    Do I need to submit (a) translated versions (b) alternate format versions of of already-approved material?
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    What is a SMID?
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    I want to mail prospects across zip codes, and direct them to a website where I market to them across zip codes. I operate in multiple states and doesn't know who might come to the website. What disclaimers need to be on the mailer and the website?
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    What are the restrictions on marketing activities during the Open Enrollment Period (OEP)?
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    When are agents allowed to market Plans for the following calendar year?

    Enrollment

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    What is Permission to Contact (PTC) for Medicare Sales and when do I (as an agent) need it? What are the rules around prospecting for Medicare clients?
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    What is a Scope of Appointment (SOA)? When does an agent need it? How long is it valid?
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    What needs to be conveyed in the first minute of a sales call?
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    What are the rules about call recordings?

    Events & seminars

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    What are the rules for hosting an Educational Event/Seminar?
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    What are the rules for hosting a Sales(Marketing) Event?
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    What are the rules for offering nominal gifts to beneficiaries?

    Medicare supplements

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    Do I have to follow the same CMS Marketing rules when selling Medicare Supplements?

    Allegations

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    I received an allegation from a Carrier. What should I do?

    Other

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    Can I enroll someone in a plan in a state I am not licensed in or for a carrier I am not contracted/appointed/RTS with?
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    Can a licensed pharmacist also get licensed to sell health insurance products, Medicare included?
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    I received notice about a New York cybersecurity requirement. What do I do?
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