Logo
    Contact us
    Logo

    support@sparkadvisors.com

    Spark Help Center
    Spark Help Center
    /Compliance
    Compliance
    /Communication Material Deep Dive
    Communication Material Deep Dive
    Communication Material Deep Dive

    Communication Material Deep Dive

    Created
    Mar 19, 2025 5:12 PM
    Tags
    Thumbnail
    Type

    Helpful Resources

    Communication Materials Guidelines (1).pdf161.1KB
    PY 2025 Humana Guardrails for Medicare Communication and Marketing Materials and Activitiespdf (1).pdf521.3KB
    Devoted Sales_Partner_Marketing_and_Communication_Guide (1).pdf1369.4KB

    Communication Material

    • Communication materials are educational and informational in nature.
    • They provide general information about Medicare and coverage options. This could be explaining the Parts of Medicare, or telling the prospect the services you offer.
    • Market yourself rather than the products! Offer your knowledge, experience, and services; focusing on how you can help the prospect find the right plan for their needs.

    Do’s and Don’ts

    ‣

    Compliant

    • Educational and Informational in nature
    • General Information Provided
    • Correct Disclaimer
      • “Not Affiliated with U.S. Government or the Federal Medicare Program.”
    ‣

    Non-Compliant

    • Avoid “Customized” or “Personalized”
    • Avoid causing undue fear/anxiety
      • “Beware of plans whose copays bust your budget”
    • Avoid Entitlement
      • “Get the Money/Benefits you deserve”
      • “See what benefits are available to you”
    • Avoid causing false urgency
      • “Act now or you may lose benefits”
    • Avoid the word “Free”
      • $0 monthly premium is not free- it’s $0
    • Not allowed to use the word “Senior”
      • Use: “Medicare Beneficiaries” or “People with Medicare”